Creativity Inc

Ed Catmull’s Creativity Inc.

If you’re in the business of creativity but allergic to business books try Ed Catmull’s ‘Creativity Inc’ , a business book sure, but one in the guise of a whirlwind narrative on being at the apex of bleeding edge technology and the hard graft of the creative process. Catmull earned as a doctorate in computer science discovering amongst other things, texture mapping, at technique that’s used by all 3D graphics applications … Continue reading Ed Catmull’s Creativity Inc.